Freelance Klaviyo
Marketing Expert
Hire a former Klaviyo employee
to optimize your Klaviyo account.
Meet your single point of contact.
Hey, I'm Bobby.
I provide flexible, strategic services for brands on Klaviyo. I'll act as a "fractional" Klaviyo Marketer for your team, optimizing your existing Klaviyo initiatives or guide you in developing new ones to help reach your business objectives.
- 10+ years of digital marketing experience
- 5+ years of daily operating experience within Klaviyo
- Former Klaviyo Customer Success Manager and Onboarding Specialist, Advanced Team
- Strategically advised 100+ Klaviyo customers, across different verticals and commerce platforms, between my time at Klaviyo and freelancing
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A few of the 100+ brands on Klaviyo I've worked with.
Specialized services for brands on Klaviyo.
Klaviyo Account Audit
My highest ROI service offering. This service-offering includes 5+ years of daily Klaviyo operational knowledge, boiled down into one, customized account audit.
Klaviyo Roadmap Creation
Creation of a tailored, strategic roadmap based your personalized audit report. This roadmap will sort projects by impact-level so we can begin optimizing the areas that will yield the largest incremental return.
Flow Optimizations
I'll work with you and your team to optimize your marketing and transactional flows so that they're effective, efficient and performance-oriented.
List Growth Strategy
I'll rebuild your Klaviyo signup forms so that they follow best practices and converting at the highest submit rate possible. High-impact A/B tests will be implemented as well.
Campaign Planning & Sending
I'll help plan your email, sms & push campaign calendar, assist with building dynamic email template logic, and create an efficient audience segmenting approach.
Monthly Reporting
On top of all the week-to-week services, I'll create reporting dashboards in your Klaviyo account to track attributed performance by channel, message type, net list growth performance and so on.
Transparent pricing. No revenue share.
Projects
My goal is to provide transparency in my pricing model. Below are a few example prices and price ranges depending on the complexity of the project:
- Klaviyo Account Audit: $699
- Klaviyo ESP Migration: $2,000 - $4,000
- Klaviyo Flow Creation: $1,000 - $2,000 per flow
The full audit typically takes between 2-3 hours to perform. This audit includes areas such as your account settings, billing, signup forms, flows, campaigns, lists & segments and offer optimization tips to improve those areas.
Also included:
- 60-minute audit review call
- Account audit deck
I'll take lead on ensuring a smooth ESP migration.
This project typically includes tasks such as:
- Migrating your contact data from your previous ESP into Klaviyo
- Creating a tailored warming schedule to ensure proper deliverability
- Recreating your flow automations within Klaviyo
- Migrating your flow message content into Klaviyo
- Assisting with configuring integrations and working with your developers, if necessary
I'll take lead on the end-to-end flow creation or optimization process. This includes items such as setting the flow-level strategy, creating message-level briefs with copy, structuring the flow components, configuring the settings throughout the flow etc.
If you have custom graphics or creative, I'll work with your graphic designer to ensure those are included in the message creative.
Hourly Consulting
- Standard rate: $125/hr
Monthly Retainer Services
Each retainer plan includes a weekly strategy call and monthly reporting.
- 20+ hours: 3% discount
- 25+ hours: 5% discount
Kind words from a few of my clients.
Head of Marketing @ Feather
"Working with Bobby was a terrific experience. He provided insightful recommendations on how to optimize our existing flows and made an immediate impact sharing how to improve performance. I'd highly recommend Bobby to anyone looking to hire a true Klaviyo expert."
eCommerce Manager @ Aquatalia
"Bobby felt like an internal member of our team. He not only provided high-level strategy but was hands-on in our Klaviyo account to set-up automations, landing pages, customer segments, and much more. He took the time to learn about our brand and customers. For any marketers and brands looking for Klaviyo, email, or SMS consulting, Bobby is your guy!
Founder @ Pacterra Athletics
"Bobby's audit found over a dozen improvement areas in our account. His knowledge and expertise on Klaviyo clearly showed as we reviewed the optimizations together. I'm excited to see the lift these enhancements will bring to our performance in Klaviyo."
Founder & CEO @ Hello Healthy
"Bobby was awesome to work with, he knows his way around the Klaviyo platform. He was able to identify gaps in our customer funnels and create optimized segmentation for us to use moving forward."
Brand Content Manager @ KADA
"Bobby's expertise and dedication to Klaviyo projects have had a significant positive impact on our brand. He consistently provides valuable assistance, is highly responsive to questions, and goes the extra mile. I highly recommend collaborating with Bobby!"
Email Marketing Manager
Bobby's mastery of Klaviyo email marketing strategies was evident in the remarkable campaigns he advised, driving both engagement, revenue and ‘under the hood’ platform knowledge! What truly sets Bobby apart, though, is his enthusiasm and collaborative nature, making him not only a valuable team member but also a joy to work with.
FAQ
Do you have a question that isn't listed below? Feel free to send me an email.
What makes you different from other Klaviyo freelancers?
As a former Klaviyo employee with 5+ years now of daily Klaviyo experience, I bring a unique advantage: access to exclusive internal Klaviyo best practices. This means I can craft Klaviyo marketing strategies based on the 100+ Klaviyo accounts I've operated within, maximizing results for your business.
I'm also an #emailgeek and stay up-to-date regularly through newsletters and social media on what's trending in the eCommerce and marketing automation space. By working with me, you'll always be ahead of the curve when it comes to implementing best practices, new innovations and ideas.
Should I hire a freelancer or agency?
If you:
- value a personal touch
- want a guarantee of who you'll be directly working with
- are seeking services that focus on strategy
then working with a freelancer (like me) will probably be the best choice for you.
If you:
- are seeking full Klaviyo account management services (i.e. someone to take lead on content calendar planning, email design, copywriting etc.)
- are OK with less control on who works on your account
- are OK with a higher investment cost and a longer contractual agreement
then working with an agency or hiring a full-time team member might be a better fit.
What will we cover on our first intro call?
Hopping on an intro call allows us a chance to dive into what your current challenges and objectives are related to Klaviyo or marketing automation in general.
I'll share quick tips if I'm able to provide them, while also assessing if we'd be a potential fit to work together. If we appear to be a fit, I'll follow up post-call with a proposed project or service agreement.
Do you subcontract any work out?
Nope! I perform all of the work and strategic guidance myself.
What's it like working with you?
I'm proactive and enjoy taking on the 'project manager' role to ensure our projects are moving efficiently. For the clients I work with on a month-to-month basis, I typically create and manage a "Klaviyo Roadmap" in our project management tool of choice (Monday and Notion are my personal favorites). That roadmap will list all of our initiatives out, sorted by priority.
The main channels I communicate with clients through are email, Slack and whatever project management tool we're working within (Monday and Notion are my personal favorites). We also typically have strategic touch-base calls on a weekly basis.
How many clients do you work with at a time?
Since I'm a true solo-freelancer, I only work with a handful (e.g. 4-6 maximum ) of clients at a time.
Applying that cap ensures that I can provide full-focus and attention to the clients I am working with without being stretched too thin.
Which marketing automation and eCommerce platforms do you work with?
At the moment, the only marketing automation platform I operate within is Klaviyo.
As for eCommerce platforms, I'm platform-agnostic. As long as you're on Klaviyo, I'm comfortable working with whatever eCommerce platform you use (e.g. Shopify, BigCommerce, Magento, a custom solution etc.).
Where are you located?
I'm originally from Boston, MA. However, as of 2022, I'm now based in Lisbon, Portugal (dual-citizen here).
The working style I have with clients is primarily asynchronous, making it seamless to collaborate across time zones. There's also a natural window of overlap between US and European hours for convenient calls whenever needed.
Ready to take your Klaviyo account to the next level?
